Sally Salado, UGC + Content Creator

Miami, Florida

thesallysalado@gmail.com

@sally_salado

UGC Portfolio

sallysaladougc.my.canva.site

Sally Salado

About Me

Bringing a decade of expertise in digital marketing, Sally stands out as a seasoned professional, excelling in various aspects such as user-generated content creation, social creative strategy, and direct-response video editing. Her skills extend to creative ideation, creator sourcing, and the development of holistic brand strategies.

Sally's strength lies in the fusion of performance data insights with a profound understanding of brand requirements. She specializes in crafting tailored strategies that not only ensure brand success but also guarantee alignment and practicality in every project.

Having collaborated with notable brands like Google, Prada Beauty, Estee Lauder, Peter Thomas Roth, Sunday Riley, Living Proof, Mad Hippie, Smashbox, and Covergirl, Sally brings a wealth of experience to the table. Her primary goal is to partner with businesses in optimizing paid media strategy, facilitating increased conversions through strategic, impactful, and ROI-driven short-form video advertising and social strategy.

EMAIL ME TODAY

thesallysalado@gmail.com

Beauty and Skincare Content

Brand: Peter Thomas Roth

Brief: 30-Second tutorial highlighting the product's benefits with voiceover.

Brand: Estee Lauder

Brief: 30-Second video highlighting the perfume of the summer, Bronze Goddess

Brand: Sunday Riley

Brief: Voiceover and try-on of Sunday Riley skincare line.

Brand: Prada Beauty

Brief: 30-Second video highlighting versatility of the Soft Matte Lipstick

Brand: Living Proof

Brief: High-quality product shots in an aesthetically pleasing space.

Brand: Covergirl

Brief: Trying on products from Covergirl’s lipstick collection.

Brand: The Hair Edit

Brief: Product shot of french pin with a loop edit to the music.

Brand: Lancome

Brief: Product shot of their most viral red lipstick.

Brand: Saie Beauty

Brief: Showcase the versatility of their most popular blush.

Brand: Nest

Brief: Description of a fragrance and why it’s unique to the market.

Brand: D’Abla Truffle Serum

Brief: Demonstration and explanation of the serum spray.

Product Photography

Fashion Content

Brand: Mango

Brief: Product shot of dress and handbag from Mango in the streets of Miami.

Brand: Mango

Brief: Try-on haul of Mango’s latest fall fashion releases.

Brand: 12th Tribe

Brief: Product try-on, featuring the timely trend for relevant events.

Brand: Multiple Brands

Brief: Modeling of products and showcasing of details.

Home and Lifestyle Content

Brand: Black+Decker

Brief: Unboxing of a cordless stick vacuum and test of the product.

Brand: Cafe Appliances

Brief: Highlight reel detailing unique visual and branding aspect of appliance.

Brand: Sherwin Williams

Brief: 1-minute video showcasing various swatches of paint from the company.

Brand: Milk frother

Brief: Demonstration video

Brand: Crate & Barrel

Brief: Haul and unboxing video

direct spoken content

Content: Overview of Google's Lens software and explanation of how I use the product to save money.

Content: Unboxing of a light fixture and explanation of the design intent.

Content: Unboxing of light fixture and explanation of the design intent.

Brand: Afloral

Brief: Product highlight and sale announcement of Afloral’s viral holiday garland.

Product SEries — Case Study

Over 885K views and

38.5K likes on Instagram

Brand: Samplize

Brief: This product campaign featured the Samplize peel-and-stick paint samples and fell within my niche of home improvement and design. The deliverable for this campaign featured 2 Instagram Reels, and a 3 part slide show on Instagram Stories. The strategy highlighted the various options available for paint samples, the functionality behind the product, and the accuracy of the sample to the finished product.

In total, this campaign garnered over 888K organic impressions and 39K likes.